Stop Guessing. Start Modelling.

Black Swan replaces gut-feel marketing with quantitative paid ads, real-time analytics, and model-driven strategy — so every dollar you spend is tracked, measured, and optimized.

For B2C businesses in the GTA doing $1M+ in annual revenue.

Book a Strategy Call →

Is This a Fit?

We work with a specific type of business. Here's how to tell if we're the right partner.

Good fit

  • B2C business in the Greater Toronto Area
  • $1M+ annual revenue
  • Spending on ads but unclear what's working
  • Hit a revenue ceiling and need systems to break through
  • Burned by agencies that sold fluff and delivered nothing measurable

Not a fit

  • B2B or enterprise sales cycles
  • Pre-revenue or early-stage startups
  • Looking for branding, logos, or design work
  • Need a full-time in-house team (we're a focused external unit)
  • Outside the GTA market

How We Work

Our approach is quantitative, not creative-led. Every decision is backed by data, tested by models, and measured by outcomes.

  1. Audit & Baseline We pull your existing ad accounts, analytics, and revenue data to build a baseline model. No opinions — just numbers showing where money is being wasted and where opportunity exists.
  2. Predictive Strategy Using your baseline, we build a quantitative acquisition model: which channels, what spend levels, expected CAC, and projected return. You see the math before a single dollar moves.
  3. Execution & Optimization We run your paid campaigns, track every conversion event, and continuously optimize against the model. Weekly performance data — not monthly reports you never read.
  4. Scale or Cut The model tells us what's working. We scale what delivers ROI and kill what doesn't. No ego, no pet campaigns — just the numbers.

The Real Cost of Doing This In-House

To get what Black Swan delivers, you'd need 2–3 full-time hires. Here's what that actually costs in the GTA.

Role / Cost In-House (Annual) Black Swan
Paid Media Buyer $55,000 – $75,000 $2,800 – $8,800
/month
Data / Analytics Specialist $60,000 – $85,000
Marketing Strategist $70,000 – $95,000
Benefits, payroll tax, overhead (~25%) $46,000 – $64,000 Included
Tools & software stack $6,000 – $15,000 Included
Hiring, training, turnover risk $10,000 – $25,000 Zero risk — cancel anytime
Total Annual Cost $247,000 – $359,000 $33,600 – $105,600

Salary data based on GTA market rates (2025–2026). Black Swan pricing ranges from $2,800 to $8,800/mo depending on scope. Fixed monthly retainer, no long-term contract required.

We're currently in beta — taking only up to 5 clients at a time. Every client gets direct access to the strategist running your campaigns — not an account manager reading a script. Beta means you get our full attention and founding-client pricing.
Check Availability →

Book a Strategy Call

Tell us about your business. If it's a fit, we'll schedule a 30-minute call within 48 hours.

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If your business is a fit, we'll reach out within 48 hours to schedule your strategy call.